Background: A brand trusted for over 100 years and expanding its horizon with more than 200 outlets in the north-eastern India.

Challenge: Upholding the image of the retail pharmaceutical chain – Frank Ross, without frequent ATL activity. Establishing the brand Rosscare in highly competitive market and promoting over 200 of its healthcare and wellness products through packaging and BTL activities.

Task: Popularizing the brand and its products through clutter-braking packaging and smart in-shop communication to create awareness and believability amongst the consumer.

Strategy: Uplifting the brand through uniform usage of brand identity that inspires trust and is a constant reminder of the brand value.

Result: Frank Ross has become a notable pharmaceutical chain in the market and helping people take favourable buying decision of their Rosscare products.