We often say that a book should not be judged by its cover, but on certain cases you do judge things by its outer cover. When someone enters a departmental store, you know what to buy but she/he doesn’t know which brand to choose. In such situations, lying on dormant shelves, if the product grabs eyeballs and lures her/him to take favourable action, then that particular product wins the race on the merit of innovative packaging design. How is that? When a packaging design agency like us works on a new packaging design, we focus on three main aspects:

• Product Character
• TG Psyche
• Brand Relation

Based on the research upon three broad aspects and our creative expertise, we develop product packaging design – it could be a Rupee 5 biscuit pack, an elegant