Background: A decade old regional beauty brand with premium Ayurvedic products.
Challenge: Establish it as the leading Ayurvedic beauty brand and inspire trust on the products.
Task: Educating the TG about the product benefits, making it a household name.
Strategy: Leveraging upon their USP – Pure Ayurvedic products. Extracting its exact beauty benefit and the ingredients, and highlighting them in the creative most way possible.
Result: Ads like ‘Chul porar goray tala’ came up, helped us bag the SRIJON SANMAN and of course, goodness of the Arish products is a market hit and the one of the most sought after beauty brands.