Background: Over 5-decade-old national enterprise, a pioneer and leader in PVC & PE Pipes, fittings & allied items in eastern India.
Challenge: Anonymous brand existence, one of the many other pipes and fittings brand. Familiar to the retailers and distributors only.
Task: Solidifying the market existence and aware the end users of the brand name and its products’ quality.
Strategy: Building trust and creating an emotional connect between the brand and the TG.
Result: Over the time, intelligent communication and class apart advertisements have helped Ori-Plast achieve a significant and valued existence in the market that has been helping the end-users make the correct choice.