The Best Marketers in the World

Exceptional lessons of life are learned in the most common places, from the most uncommon yet most creative people.

Like ants, we always strive for unusual ways to assert the most usual information. On our march to find such a match, we found who we consider the creative marketers in the whole world – the bus/local train vendors.

When a local vendor bores in a bus with a jar full of nostalgic colorful candies, or a bagful of some local innovative cold beverage… he first grabs the audience’s attention and immediately tries to connect to the audience. He starts off in an exceptional way… ‘Dada, didi, mashima, meshomosai … sobai ekbar ei dikta takaben!  2017-r akhon sobe May mash-er shuru, aar dekhun aami, apni sobar-e golod ghormo obostha. Baire berolei chadi fata rod, gaa pach pachey gham, ososti!! Tabole ki baire beroben na!!!’

Once he got the right pulse, he lures the audience with his ‘amazing’ product. The immediate effect will make at least a few of the audience buy the drink based on the benefit of the doubt. He grabs that moment, seemingly wins over the audience and ends it on a warm note… ‘Aaj ektibar  kheye dekhun didi, jodi kheye ei groom-e tripti paan tahole kal apnar sathe ei train ei  kamray amar abar dekha hobe.’

Their communication strategy, unique content and sales propositions are exceptionally brilliant. Skills, precision and years of experience have helped such marketing/sales experts make a remarkable mark in the market. Well… sounds much like rising creative ad agencies of Kolkata.