Why is Teamwork Important in an Agency
“Oh, you work in the advertising agency… wow!’
Indeed it sounds fascinating but it has its impacts on the people involved in this amazing line of creativity.
How?
Except for the weekends (sometimes not), the life of people attached to a creative advertising agency revolves like this…
Fortunate people working in a creative ad agency, spend most of their daily hours with their close or maybe not so close nerd, know-all, intellectual, competitive colleagues.
Then how do they come up with such marvelous advertising masterpieces almost every time?
The answer is – Teamwork.
Having a team spirit in the work environment allows the creative individuals who work together with their own specialized skills to create the most effective communication possible.
Let’s see how it works in some of the most widely popular advertising agencies in Kolkata
It all begins with the BRIEF.
The process starts the moment the client calls. Our client servicing decoders get into cracking the code, dig deep into the problem area and guide the team through that one award-winning way of communication.
The best of the team comes out through the BRAINSTORMING.
After a brief briefing session, the teammates sit over warm cups of tea/coffee (well… the drink might sometimes differ!) and the wild ideas keep coming from one or the other. Team members are positioned well in the fielder to catch that string of thought and take it further to leverage communication strategy along with the creative approach.
IDEATION takes it forward from there.
After the communication strategy is set, the crack–head creative team then leads the way, adds their eccentricity, imagination and every bit of their effort trying to deliver the best of creative thoughts – it could be water pipes forming animals or beautiful diyas forming a decorative piece of jewellery… it could be anything!
Communication always bridges the gap.
Once the ideas are finally finalized, the creative team puts their head and heart into giving the ideas a definite shape. Mouse clicks, keyboard tapping and rolls of laughter in between is all you get to hear amidst the process of shaping the communication.
REVIEW plays an important role.
Every creative agency has a few advocates who work for the devil (it seems so sometimes!). They sit over and scrutinize whatsoever has been done till now. Some of the creative drafts get accolades and some are thrashed. Well… the team does feel disappointed in that case, but they know it is done for a noble cause – the client’s brief.
And the circle completes with the DELIVERY.
The servicing team solely works as per their deadlines. Why deadline? Because if they don’t complete the task within the time frame, they will surely be ‘dead’… either thrashed by the client or be killed by the boss. Thus the entire office has to work together if they wish to keep the servicing team alive and meet the deadline and bring home success.
Sounds like such a sweet story! But the question is… Why preach such a long story?
The reason behind telling this not-so-short story is, you should know about the workflow and understand that it has a striking resemblance to an intense football match. Each player is very important. Without them playing their game, they really cannot strike a goal or even think of winning the game. The planning team passes the ball from the middle field, the creative team takes the creative strike and when the time comes, the servicing team defends their work and tactfully handles the client and at the end of each day, they win the game. Well… most of the time they do, otherwise they try harder the next day.
