Why do SEO Companies Prefer Link Building Quality over Quantity?
Link building has been a common SEO strategy for companies trying to increase organic traffic on their websites. Quality links also give credibility to your site. They also bring genuinely interested people to your site, which can increase your sales.
There is widespread confusion among business owners pertaining to link building. They often find it difficult to choose between the quality and quantity of links. Many renowned SEO services in Kolkata can help businesses with effective link-building.
Read on to get a good idea of the benefits of link building and understand the importance of the quality and quantity of link building:
What is Link Building?
Search Engine Optimisation is essential for improving the ranking of a site. Many elements contribute to good social engine optimisation, one of them being link building.
In Layman language, link building means creating relevant hyperlinks on pages of other websites to your website. These links are also termed backlinks.
Effective link-building can significantly improve the ranking of your site. Effective link-building is mainly dependent on the quality of those links. If the links are placed on highly optimised web pages, it will add credibility to your page, eventually improving your site’s ranking. Improved site ranking is important because it can bring larger masses of interested visitors to your website.
What do Digital Marketing Agencies prefer – Quality or Quantity?
Often, business owners try to get as many links as possible to get a better rank on search engines. The number of links is definitely an essential factor. In fact, many links on various sites once helped business owners significantly. But, things have changed.
Search engines can now check the relevance of hyperlinks. Famous search engines have developed tools that recognise the relevance of different links and their linking patterns. A large volume of links to your website on blogs that are not related to your products can draw the attention of search engines. And after a thorough inspection, necessary steps will be taken so that your page does not gain any unfair advantage. It can even worsen your site’s ranking. As a result, SEO services in Kolkata have started giving more importance to the quality of links over quantity.
On the other hand, relevant links can drive potential buyers to your site. For example, your company provides digital security to customers. Now, suppose there is a search engine optimised blog with a good ranking that enlists the ten best digital security-providing companies based in Kolkata. Isn’t it self-evident that most people reading the blog would be the ones searching for digital security providers? Hence, they are potential customers for your company. If a link on this webpage directs the reader to your website, your company can get a significant number of sales.
Therefore, your aim should be to create links on well-optimised web pages relevant to your products or services. A moderate number of relevant links can be more effective in improving your site’s ranking than a large number of irrelevant links. Good digital marketing agencies in Kolkata can help you acquire links on web pages with a good ranking.
Wrapping Up
Often companies fail to realise the importance of link building for generating organic traffic on their site. Business owners need to realise that the world has changed. In the time of this immense digital revolution, there is no space for websites lagging in SEO.
This is where an experienced marketing enterprise can help. Collaborating with a 360-degree digital marketing company in Kolkata can take your marketing game to the next level. Experienced marketers will help you create relevant links to drive organic traffic and improve your website’s ranking.
