Ways to Explore Twitter Trends to Grow Your Brand

Twitter —the social media giant and the ubiquitous microblogging site — encourages its users to pursue what the company calls’ “discovery mindset”. With more than 500 million tweets daily, the world’s net-savvy millennial population looks up to Twitter to stay in touch with trends on events, express their passions, and share their opinions every day. Not just that. Being on Twitter makes a lot of business sense.

In this article, we’ll talk about a specific Twitter feature: Twitter Trends and how it can help you carve out a niche space for your brand while making a lasting impression on your existing and potential customer base.

What are Twitter Trends?

Twitter trends are topics that outshine other conversations on Twitter based on their popularity (the engagement of people on it) and how many times they have been mentioned over and over. The identifiers are the most popular keywords and hashtags.

Let’s move on to discuss some tips to explore Twitter trends to establish your brand.

Find the Most Relevant Twitter Trends for Your Business

Twitter offers every user with popular general trends to compensate for missing data on his or her particular interests. Customise these choices by adding the most relevant topics for your brand. Creating new tweets on trends that resonate with your brand’s core values or even re-tweeting such posts help can bring your brand to the forefront in a positive light.

You could also utilise Twitter lists of influencers and top accounts that impact your field. Follow and interact with such people/businesses to showcase your brand as an active participant to the right audience.

Stay Updated With Your Competitors

Watch over your competitors’ activities to never miss any opportunity of connecting with more potential customers. Knowing the trending topics, preferred languages (business jargon, etc.) and keywords would steer your brand in the right direction for better connections.

Utilise Hashtags Efficiently

Hashtags on social media are the newest medium for spreading awareness. Use the right hashtags on your posts for your brand’s global visibility online and improve engagement drastically. Follow these thumb-rules to efficiently utilise hashtags:

• Find the most recent and trending hashtags that relate to your profile. Ensure you include these hashtags to engage with your potential customers on Twitter frequently.
• Use no more than 2 hashtags in your posts – avoid miscommunication and never stray away from your topic.
• Be sensible in using the right hashtags at the right time.

Experiment with Your Strategy to Find the Best Approach

Focus on sharing positive updates about your business in direct, simple yet interesting ways with your followers. But remember, you don’t need to always resort to heavy content to make your brand appear savvy. Using simple text Tweets with sincere messages can also make your brand stand apart and touch the right audience at the right time.

Put in the effort to increase engagement with your brand. Respond fast, follow, interact and tag people on your posts to keep your brand visible.

Finally, you should make use of data analytics to curate the best effective strategies of using Twitter trends for your brand.

Use these pointers to start conversing on trending topics. Connecting with people who are already interested in and engaged in the trend presents an excellent opportunity to establish your brand as a human.

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