Top Email Marketing Strategies and Tactics to Promote Business

Today’s tech-savvy communication modes enable you to reach out to an ever-growing client pool through channels like social media and email marketing. Almost every user online has an email that, if they choose to share with you, would give direct access to induce them in becoming your loyal customers from just random consumers.

The trick to develop, grow and nurture the emails of your prospective customers through efficient and effective email marketing campaigns. Here are some tips to achieve that.

Factors to INVOLVE your customers first: The secret to capturing customers’ attention lies in three-fold aspects of email marketing – clear and catchy subject lines, perfect timing (peak hours for your online sales) and customer segmentation based on their socio-economic profiles and marketing demographics. If it’s a new customer for your business, send a warm welcome message from a real Reply-To address requesting them to share more information on their purpose for a subscription.

Factors to ENGAGE your customers’ attention: Once you catch their eyes, charm them with the personalised and meaningful body content of your email. Use appropriate images, strategic formatting, colorful banners, etc. One key point’s to make your email contents optimised as mobile responsive since more and more customers are indulging their mobile screens for viewing emails as well as conducting transactions through various apps.

Factors to PURSUE your customers to the end of transactions: Now’s the time for that push for sale. Include only one call to action button with precise wording. Adding multiple CTAs in one email creates confusion and distraction on the viewer’s end. Consider implementing strategies to trigger automated emails to remind the customer of an abandoned cart, generating invoices after sales, sending acknowledgments for any complaints raised by consumers, etc.

Monitor email marketing campaign’s performance metrics regularly and improvise: Simply initiating the campaigns to promote your business is not enough. You need to regularly monitor a few important metrics like the Click-Through Rate, Conversion Rate, Bounce Rate, List Growth rate, Overall ROI, etc. to ensure the strategies are actually working to your best advantage.

Utilise the boon of Data: Combine your email marketing strategies with insights from social marketing channels to find out trends that segments of your customers resonate with and redirect your email campaigns accordingly. You need to focus on data privacy for building trust and stay compliant with relevant laws and regulations like GDPR. Also, clean up your email subscribers list periodically by verifying their updated email addresses to weed out spams or hackers.

Email Marketing Do’s and Don’ts – in a nutshell

Email marketing generates the maximum ROI for online business because it’s time effective, the cost-efficient channel with more promising conversion rates than direct mail. With proper strategy, dynamic contents and targeted approach, you can ensure much better profitability than direct marketing by email marketing campaigns.