Tips To Boost Instagram Sales Campaign
Before getting into the tips in boosting Instagram sales campaign, let’s know about what is an Intagram sales campaign. A campaign is an organised action to achieve any goal. So, any campaign that runs on instagram for increasing sales is called instagram sales campaign. It is basically content in which business is involved on the instagram feed in which the intention is to achieve the marketing objective. It is important to have a social media marketing agency that can take care of all these requirements.
How social media company can boost Instagram sales
We being a social media marketing agency in Kolkata, follow few simple yet effective methods that actually boost the Instagram sales campaign. Let’s see what those are
Maintain a particular Target Audience & Target Area
While running a paid campaign, one should know the target audience and the area where the campaign should run. For Example, A particular shop started selling saree. Now for running a campaign the shopper should select a particular target audience. For saree the target audience would be females between the age group 25-55. Then the next step is selecting the locality. So the shopper should select the area where the shop is located and set the radius accordingly. And the campaign is all set to run.
The Interest of the Target Audience
After targeting a particular group of audience we should notice their behaviour and the field of interest. For Example, There can be a group of audience, who are interested in chiffon saree, another group can have interest in another kind of saree and so on. Therefore while running further campaigns we should target the audience as per their interest to get a better conversion rate.
Place the Ad Campaign wisely to Enhance Sales
Placement of the campaigns is equally important to generate revenue. Like Instagram feed, Instagram explore etc. But putting ads on Instagram stories is highly not recommended.
Preferable ad types for Instagram sales boost
- Photo ads
- Carousel ads
- Collection ads
- Explore ads.
- Instagram Shopping ads
Importance of Call to Action Button
To run a campaign successfully, it is very important to provide a call to action. This builds trust between the seller and the buyer. Moreover, in case of any query from the audience end they can have a direct conversation with the seller and buy the desired product.
Types of Businesses Good for Instagram Campaigns
Intagram is mostly used by youths who are concerned about grooming and fashion. Products like Make-ups, beauty products, accessories, perfumes, dresses, shoes, bags and others can perform great at a high scale when it comes to the Instagram Sales campaign.
The number of ads should run in a single campaign
While running a campaign minimum of 3 to 4 ads should be there with different products (if product-based). A particular amount of campaign budget is equally important to set to run the campaigns.
How to redirect your audience to the particular sales window from the ads
Proving a shop now option or Landing page in case of service leads is how one can redirect the audience to a particular sales window from the ads. This can help the campaign run more successfully and help in ROI.
Create Engaging posts
Running contests is the best way to engage your customers and boost sales. Even it can help to gain followers and create brand awareness.
Don’t be an open book
Give your followers exclusive info that is no available to others. That gives the feeling of being part of a group.
Are Instagram campaigns really helpful?
If the campaigns are run properly, following the above-mentioned points, the Instagram campaigns can work well.
After knowing how to boost posts you must be wondering why to go for Instagram marketing? Here are the reasons why
- Purchasing power
- Advanced targeting options
- Track your sales
- Added features for business profiles
- Reach untapped customers
- Quality brand building
- Create a good relationship with your followers
- Understanding customer base
- Visual appeal
- Easy Coordination With Other Marketing Efforts
How can we help you?
We bring the social media marketing services provider in Kolkata, put the best foot for your brand. Our specialised teamwork on the brands reaches the depth and comes out with the best solution for your brand. If you are worried about your brand then just call @9830086018 or simply fill-up the form below and put on the relax mode and enjoy seeing your brand growing.