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Impact of the Digital Era on Customer Journeys

Impact of the Digital Era on Customer Journeys

Customer journeys have undergone tremendous changes in this digital era. Gone are the days when people could only hear about some merchant or business from their acquaintances, TV commercials, or physical posters and hoardings. Today, customers can discover new businesses through social media while sitting in the comfort of their homes. Businesses need to keep …

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Why do SEO Companies Prefer Link Building Quality over Quantity?

Why do SEO Companies Prefer Link Building Quality over Quantity?

Link building has been a common SEO strategy for companies trying to increase organic traffic on their websites. Quality links also give credibility to your site. They also bring genuinely interested people to your site, which can increase your sales. There is widespread confusion among business owners pertaining to link building. They often find it …

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Companies that Require the Best Digital Marketing Services in Kolkata

Companies that Require the Best Digital Marketing Services in Kolkata

Digital marketing is a type of marketing made through online platforms. It is mainly done for brand promotion and to connect with potential customers. Since most of all people are active on online platforms like social media, digital marketing reached the tip. All the companies which require brand promotion, sales, and marketing require digital marketing …

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Some Tips on How to Build Your Brand from Scratch

Some Tips on How to Build Your Brand from Scratch

Nowadays creating a brand name is an easy process, but the branding process will take somewhere between 4 weeks to 6 months. Good branding is always necessary for a business and will lead to good business growth. If you are focusing on your business, then branding is one of the primary things to do. Most …

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Instant ads on Instagram or Frequent ads on Facebook: Which is Better and Why?

Instant ads on Instagram or Frequent ads on Facebook: Which is Better and Why?

When Facebook bought Instagram for billions of dollars, everybody criticized them for making this move. Eventually, everybody said that Facebook was making a mistake by buying a simple photo app back in 2012. But, to put it roughly, Instagram’s current value is around $102 billion. Now Instagram and Facebook have become the topmost social media …

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Logo Designing Tricks To Follow – A Beginner’s Guide

Logo Designing Tricks To Follow – A Beginner’s Guide

Logos are important for every company. It is because logos represent the face of a company. Without a logo, your company will lack a professional touch. While a logo is essential, you must understand that a causally put-together logo will not add a lot of weight to your company brand. For this reason, you should …

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Top Web Development Trends To Follow

Top Web Development Trends To Follow

The beginning of 2022 has seen massive technical development. Due to this, you can expect a lot of transformations in the web world. With the rise of AI and other technologies, web development strategy is bound to change. In fact, web development has gone through a lot of transformation during these past two months. Any …

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Expert Certified SEO Trends To Follow In 2022

Expert Certified SEO Trends To Follow In 2022

SEO is a lot like Google Algorithm – unpredictable. One cannot just sit and predict SEO trends without proper study and industry evaluation. For this reason, every year the SEO services in Kolkata create a research-backed checklist for SEO trends. Even though it is already a few months down in 2022, the SEO trends are still evolving. …

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Will Print Media Rule The World?

Will Print Media Rule The World?

Each time people see their newspaper folded neatly, resting on their coffee table, waiting for its readers, they wonder – has time’s glory calmed the king finally? Well, the fact is – print media is still there. It is surviving. Yet, the question that arises in everyone’s mind is – will it ever rule the …

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The Most Effective Elements Of Corporate Branding

The Most Effective Elements Of Corporate Branding

To stand out in this ever-growing corporate world, you need to be brutally passionate. Only crisp concepts and a deep willingness to make a brand identity can help you in this cutthroat world. A creative brand identity design starts with a smart approach and proper planning. Since it is not easy to strategize the branding process, …

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