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Apply These 7 Secret Techniques to Improve Your Paid Media Strategy In 2022

Apply These 7 Secret Techniques to Improve Your Paid Media Strategy In 2022

Digital marketing has become an appealing trend for all those brands that sell their products in today’s competitive world. This advanced marketing platform mainly came into the limelight during the pandemic. Due to the pandemic, most brands chose to promote their services through digital marketing platforms. Paid media marketing strategy is one of the crucial …

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Integrating Traditional and Digital Marketing Made Simple: What You Need to Know

Integrating Traditional and Digital Marketing Made Simple: What You Need to Know

Marketing is a very important aspect of any business. Business owners can generate leads and reach out to potential customers through marketing to increase sales. As a result, most business owners are always searching for the marketing method that will best suit their business needs. The marketing world has seen significant changes over the years. …

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Create Detailed Client Personas to Boost Sales

Create Detailed Client Personas to Boost Sales

Client persona, or buyer persona, is essential for businesses trying to convert more leads and boost sales. Creating client personas is a tried and tested practice, and it can help your business to a large extent. In this article, we will briefly know who client personas are and how to create and use them to …

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Impact of the Digital Era on Customer Journeys

Impact of the Digital Era on Customer Journeys

Customer journeys have undergone tremendous changes in this digital era. Gone are the days when people could only hear about some merchant or business from their acquaintances, TV commercials, or physical posters and hoardings. Today, customers can discover new businesses through social media while sitting in the comfort of their homes. Businesses need to keep …

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Why do SEO Companies Prefer Link Building Quality over Quantity?

Why do SEO Companies Prefer Link Building Quality over Quantity?

Link building has been a common SEO strategy for companies trying to increase organic traffic on their websites. Quality links also give credibility to your site. They also bring genuinely interested people to your site, which can increase your sales. There is widespread confusion among business owners pertaining to link building. They often find it …

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Companies that Require the Best Digital Marketing Services in Kolkata

Companies that Require the Best Digital Marketing Services in Kolkata

Digital marketing is a type of marketing made through online platforms. It is mainly done for brand promotion and to connect with potential customers. Since most of all people are active on online platforms like social media, digital marketing reached the tip. All the companies which require brand promotion, sales, and marketing require digital marketing …

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Some Tips on How to Build Your Brand from Scratch

Some Tips on How to Build Your Brand from Scratch

Nowadays creating a brand name is an easy process, but the branding process will take somewhere between 4 weeks to 6 months. Good branding is always necessary for a business and will lead to good business growth. If you are focusing on your business, then branding is one of the primary things to do. Most …

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Instant ads on Instagram or Frequent ads on Facebook: Which is Better and Why?

Instant ads on Instagram or Frequent ads on Facebook: Which is Better and Why?

When Facebook bought Instagram for billions of dollars, everybody criticized them for making this move. Eventually, everybody said that Facebook was making a mistake by buying a simple photo app back in 2012. But, to put it roughly, Instagram’s current value is around $102 billion. Now Instagram and Facebook have become the topmost social media …

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Logo Designing Tricks To Follow – A Beginner’s Guide

Logo Designing Tricks To Follow – A Beginner’s Guide

Logos are important for every company. It is because logos represent the face of a company. Without a logo, your company will lack a professional touch. While a logo is essential, you must understand that a causally put-together logo will not add a lot of weight to your company brand. For this reason, you should …

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Top Web Development Trends To Follow

Top Web Development Trends To Follow

The beginning of 2022 has seen massive technical development. Due to this, you can expect a lot of transformations in the web world. With the rise of AI and other technologies, web development strategy is bound to change. In fact, web development has gone through a lot of transformation during these past two months. Any …

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