Blog
Mind, Heart or Logic… What Works Best for a Creative?
Have you ever thought about the thought process ‘lucky’ people working in a creative advertising agency use? Is their left brain more active or do they make better use of their right brain? Wait… did you think you only have one brain?! Well, you do have only one grey matter but it has two separate …
Continue reading “Mind, Heart or Logic… What Works Best for a Creative?”
Read More
Tips to Create a Winning Branded Content Marketing Strategy
Branded content marketing is more than just promotional marketing material. It creates an immersive experience for the consumer with the purpose of informing or entertaining them rather than having a direct commercial intent. Some brands create sitcoms, short films and documentaries as part of their content marketing strategy. A brilliant example of this is the …
Continue reading “Tips to Create a Winning Branded Content Marketing Strategy”
Read More
Building a Social Media Conversion Funnel
Have you recently set up a business or looking to expand your venture? If you have been yearning to attract and retain more visitors but don’t know where to start from, think about developing a strong social media conversion funnel. Here’s a beginner’s guide. Your business may already be attracting customers via your social media …
Continue reading “Building a Social Media Conversion Funnel”
Read More
SEO Keywords for Every Stage of the Conversion Funnel
IIf you’ve been following digital marketing strategies, you may have come across numerous debates on search engine optimization (SEO) and conversion rate optimization (CRO). While some argue about which of the two is better, others talk about the possibilities of merging the two. While SEO keywords usually cater to search engines, CRO is meant to increase the conversion rate and cater …
Continue reading “SEO Keywords for Every Stage of the Conversion Funnel”
Read More
Brand Building in the Digital Era
When you require purchasing a new television set, a pair of jeans and even a small pack of detergent, you know exactly which brand to buy. Such is the power of a brand. But well-known companies did not become renowned brands overnight. Core marketing strategy, careful reputation management helped these companies achieve admirable brand awareness. …
Continue reading “Brand Building in the Digital Era”
Read More
RISE OF REGIONAL LANGUAGE
Intricate Bengali emotion attached to ‘Phulko Luchi’ on your plate, especially for the Sunday breakfast is unexplainable. But… the moment you serve tomato ketchup along with it, instead of delicacies like Alur Dum, Cholar Dal or Begun Bhaja, the beauty of the delicious dish is gone! It is just not acceptable to the people who …
Continue reading “RISE OF REGIONAL LANGUAGE”
Read More
Social Media & Digital Marketing – Are they Different?
The specific answer to the entitled question would be a yes – difference between Digital Marketing and Social Media Marketing does exist. Now… to begin from the beginning, let us put some light on the aspects at the basic level. The extraordinary pervasiveness of computerized media has compelled business organizations, as well as the individual audience, …
Continue reading “Social Media & Digital Marketing – Are they Different?”
Read More
Storytelling of a Layout
Once upon a time, there was a brand – lying dormant on the shelves, cursed by the competitive products. It was forecasted by the strengths of the universe that only one of the best Creative Agencies in Kolkata can put it back in life. They met – the brand and the Creative Agency, held each …
Continue reading “Storytelling of a Layout”
Read More
The Rise of Social Media Trends in 2018
With the advancement of technology, the world of digital marketing continues to rise so do the social media trends. The generation belonging to 2018 is very social, mostly across the digital media, so it is easier to influence more audiences with the rising social media trends and get a better impression upon your line of …
Continue reading “The Rise of Social Media Trends in 2018”
Read More
Why is Teamwork Important in an Agency
“Oh, you work in the advertising agency… wow!’ Indeed it sounds fascinating but it has its impacts on the people involved in this amazing line of creativity. How? Except for the weekends (sometimes not), the life of people attached to a creative advertising agency revolves like this… Fortunate people working in a creative ad agency, …
Continue reading “Why is Teamwork Important in an Agency”
Read More