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Easy Facebook Marketing Tips for 2019
With over 2 billion active users,Facebook is undoubtedly the largest social media platform now extensively used by businesses across the globe to market their product and services. Targeting the right kind of customer through Facebook requires investment both in terms of money and time. So it’s critical to make sure you get the maximum returns. …
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Top 3 Google My Business Tips You Should Focus On
Google My Business (GMB) is a free tool from Google which helps business owners to manage their online business listings across different search engines. Particularly helpful for local brands that are targeting local customers, this tool is an amalgamation of Google Places and Google Maps which in turn is connected with your Google+ profile. This …
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4 Reasons Why Your Brand Needs a Social Media Calendar
Social media is an ever-evolving landscape with new channels and platforms emerging almost every year. If you are a brand, you probably know that juggling the diverse social media activities of your brand with the rest of the time-sensitive campaigns is crucial. However, if you don’t have a defined social media marketing strategy or the …
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How Blogger Outreach Helps a Brand to Grow Organically
Outreach marketing is all about simple consumer psychology and a renewed focus on inter-personal connections. Instead of a campaign model where advertising is directed at the customer, outreach marketing is about building relationships with your clients, through major social media influencers. Blogger outreach or influencer marketing is an indirect way of advertising. Think of it like associating …
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Channels for Effective Influencer Marketing
Influencer marketing is all the rage these days, and rightly so. It does have a lot of benefits and can have a huge impact on your business. People trust word-of-mouth opinions more than advertisements, and influencer marketing can be paid or unpaid. So why not give it a shot? Here’s how you can get started, and which …
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7 ORM Activities for Your Brand
In a world that is increasingly defined by the internet and validated by a web presence, Online Reputation Management (ORM) becomes very important. ORM is the management of all information available about your brand on the internet – be it on search engines, blogs, web pages or social networking sites. It can be critical for your business …
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How Conversion Funnels Improve Your PPC Strategy
Often, digital marketers limit their advertisements and keywords to only the top of the conversion funnel. What they do not realize is that they lose customers at every stage of the conversion funnel, and not just the top. Understanding how conversion funnels work and incorporating those lessons into your pay-per-click strategy can reap substantial dividends …
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5 Reasons Why Brands Should Hire Agencies with Regional Language Expertise
A study conducted earlier this year illustrates an important shift in the digital marketing landscape. Digital users are fast moving towards the consumption of regional language content; in fact, 75% of internet users will be regional language users by 2021, according to the same study. Any brand that wants to stick around and grow, knows …
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How Product Packaging Design Impacts Brand Presence
The presentation of your product is the first thing that catches the eye of your customer. Not only does good packaging protect your product, but it also allows you to be creative, experiment with your creative design and enhance your brand presence. A good packaging strategy can impact your brand presence in the following ways: …
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Promote Your Business Online with the Right Digital Marketing Agencies in Kolkata
Whether you are a multinational corporation, a mid-size company or a small business, digital marketing is the best way to build an online presence, reach more customers, boost brand presence, and beat the competition. Especially so because the business world is increasingly becoming digital and if you wish to stay ahead or even catch up …
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