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7 ORM Activities for Your Brand
In a world that is increasingly defined by the internet and validated by a web presence, Online Reputation Management (ORM) becomes very important. ORM is the management of all information available about your brand on the internet – be it on search engines, blogs, web pages or social networking sites. It can be critical for your business …
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How Conversion Funnels Improve Your PPC Strategy
Often, digital marketers limit their advertisements and keywords to only the top of the conversion funnel. What they do not realize is that they lose customers at every stage of the conversion funnel, and not just the top. Understanding how conversion funnels work and incorporating those lessons into your pay-per-click strategy can reap substantial dividends …
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5 Reasons Why Brands Should Hire Agencies with Regional Language Expertise
A study conducted earlier this year illustrates an important shift in the digital marketing landscape. Digital users are fast moving towards the consumption of regional language content; in fact, 75% of internet users will be regional language users by 2021, according to the same study. Any brand that wants to stick around and grow, knows …
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How Product Packaging Design Impacts Brand Presence
The presentation of your product is the first thing that catches the eye of your customer. Not only does good packaging protect your product, but it also allows you to be creative, experiment with your creative design and enhance your brand presence. A good packaging strategy can impact your brand presence in the following ways: …
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Promote Your Business Online with the Right Digital Marketing Agencies in Kolkata
Whether you are a multinational corporation, a mid-size company or a small business, digital marketing is the best way to build an online presence, reach more customers, boost brand presence, and beat the competition. Especially so because the business world is increasingly becoming digital and if you wish to stay ahead or even catch up …
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Mind, Heart or Logic… What Works Best for a Creative?
Have you ever thought about the thought process ‘lucky’ people working in a creative advertising agency use? Is their left brain more active or do they make better use of their right brain? Wait… did you think you only have one brain?! Well, you do have only one grey matter but it has two separate …
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Tips to Create a Winning Branded Content Marketing Strategy
Branded content marketing is more than just promotional marketing material. It creates an immersive experience for the consumer with the purpose of informing or entertaining them rather than having a direct commercial intent. Some brands create sitcoms, short films and documentaries as part of their content marketing strategy. A brilliant example of this is the …
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Building a Social Media Conversion Funnel
Have you recently set up a business or looking to expand your venture? If you have been yearning to attract and retain more visitors but don’t know where to start from, think about developing a strong social media conversion funnel. Here’s a beginner’s guide. Your business may already be attracting customers via your social media …
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SEO Keywords for Every Stage of the Conversion Funnel
IIf you’ve been following digital marketing strategies, you may have come across numerous debates on search engine optimization (SEO) and conversion rate optimization (CRO). While some argue about which of the two is better, others talk about the possibilities of merging the two. While SEO keywords usually cater to search engines, CRO is meant to increase the conversion rate and cater …
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Brand Building in the Digital Era
When you require purchasing a new television set, a pair of jeans and even a small pack of detergent, you know exactly which brand to buy. Such is the power of a brand. But well-known companies did not become renowned brands overnight. Core marketing strategy, careful reputation management helped these companies achieve admirable brand awareness. …
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