Blog
How are Blogs Created?
Are you getting minimal visibility despite managing your business’s website diligently? Do you feel your brand isn’t reaching the millions of interested customers even after online ads and social media marketing pages? Are your revenue figures and customer pool nowhere near expected regardless of all these attempts? It’s time to bank on one of the …
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How Does Traditional Advertising Differ from Interactive Advertising?
The word Advertising originates from Latin word advertere — literary meaning to turn forward. From word-of-mouth advertising to spreading over mass media and today’s’ internet – advertisements have come a long way while retaining their essence intact. For centuries now, people have been using advertising as a mode to interest the potential customers towards their …
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Driving Digital Marketing through Creativity and Innovation
Marketing your products/ services over the internet and other digital platforms through electronic mediums like smartphones, computers, and other display devices have its own boons and curses. The trends in digital marketing are evolving at a super-fast pace along with the driving technologies, ground-breaking innovations and never-before creativity. Are you looking to push your digital …
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Ways to Explore Twitter Trends to Grow Your Brand
Twitter —the social media giant and the ubiquitous microblogging site — encourages its users to pursue what the company calls’ “discovery mindset”. With more than 500 million tweets daily, the world’s net-savvy millennial population looks up to Twitter to stay in touch with trends on events, express their passions, and share their opinions every day. …
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How Social Media Hashtags Have Changed Human Communications?
Social media has changed the way we communicate and do business. Global interactions through social media channels have grown in epic proportions — perhaps far more than any other communication tools or technologies. One of the most popular elements of social media communication in recent times is the ‘Hashtag’. Using hashtags has transformed the basic …
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A Short Guide to Advertising on YouTube for Beginners.
YouTube is the 2nd largest search engine with over two billion active users per month.40 billion videos are streamed through YouTube every month and over 500 hours of video content is uploaded per minute. Yes, the stats are mind-blowing! Now, imagine the power of reaching out to this vast audience of active targeted users for …
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How Has Marketing Changed in the Last Decade?
A decade is a long time for sweeping changes to take effect and when we talk about the ever-evolving arena of marketing the change can be quite drastic. Advertising agencies have made one big move from traditional or print advertising to digital. Print advertising has lost ground to digital campaigns due to the omnipresence of …
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How to Conceptualise Successful Print Ads?
Remember the ‘Nirma Girl’ in her skater frock? A sizeable part of the population probably may not. Much of our life has moved to the digital space of social media, and targeted online advertising seems to rule the roost. But does that mean print advertising isn’t relevant anymore? Not by a long shot! A recent …
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Why Chatbots are Increasingly in Demand for Businesses?
Suresh Mehta, an HDFC Bank customer, got pleasantly surprised when his bank started interacting with him via Facebook Messenger – through a chatbot named IRA (on HDFC Bank on Chat). Gone were the days of providing a number of identifying inputs through phone-banking or standing in a queue before the bank’s on-premise helpdesk to get …
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Top Email Marketing Strategies and Tactics to Promote Business
Today’s tech-savvy communication modes enable you to reach out to an ever-growing client pool through channels like social media and email marketing. Almost every user online has an email that, if they choose to share with you, would give direct access to induce them in becoming your loyal customers from just random consumers. The trick …
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