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Conversion Driven Mobile Landing Page May Relieve Your SEO Pain
It is common knowledge that a landing page on the website is used for advertising campaigns. The main goal of creating a landing page is to advertise on online marketing channels like email marketing, display marketing, or search engine optimization (SEO) to generate leads. Likewise, mobile landing pages play important roles when it comes to …
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The Key Differences Between Organic Search and Paid Search
Many digital marketers who cannot figure out whether to go for organic search or paid search to increase traffic flow to their websites and which will fit their broader marketing plan better and benefit your business more? A closer look at the key differences between them and understanding their pros and cons will help you …
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How to Grow Your Brand with Social Media Content
It is impossible for brands and businesses to ignore the rising tide of social media. As one of the most beneficial forms of digital marketing, it is left upon advertising professionals and digital marketers to creatively use its platforms to leverage your brand’s digital presence. With about 3.484 billion social media users worldwide your target …
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Society to a Socially Anxious Being
Imagine performing on stage. Mid performance, you suddenly notice the dark auditorium around you. And realize that hundreds of pairs of eyes are looking straight at you, expecting something… This is how a socially anxious or awkward person sees the world and cringes at the thought of the spotlight constantly flashing on him. For them, …
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Survive and Thrive in the Era of Fake News
We call this the age of information technology, but a big challenge today is ‘misinformation’. The growth of fake news and the spreading of misinformation is as much fuelled by the digital and social media channels as it is used for the right news. In this era of fake news, surviving with access to the …
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How are Blogs Created?
Are you getting minimal visibility despite managing your business’s website diligently? Do you feel your brand isn’t reaching the millions of interested customers even after online ads and social media marketing pages? Are your revenue figures and customer pool nowhere near expected regardless of all these attempts? It’s time to bank on one of the …
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How Does Traditional Advertising Differ from Interactive Advertising?
The word Advertising originates from Latin word advertere — literary meaning to turn forward. From word-of-mouth advertising to spreading over mass media and today’s’ internet – advertisements have come a long way while retaining their essence intact. For centuries now, people have been using advertising as a mode to interest the potential customers towards their …
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Driving Digital Marketing through Creativity and Innovation
Marketing your products/ services over the internet and other digital platforms through electronic mediums like smartphones, computers, and other display devices have its own boons and curses. The trends in digital marketing are evolving at a super-fast pace along with the driving technologies, ground-breaking innovations and never-before creativity. Are you looking to push your digital …
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Ways to Explore Twitter Trends to Grow Your Brand
Twitter —the social media giant and the ubiquitous microblogging site — encourages its users to pursue what the company calls’ “discovery mindset”. With more than 500 million tweets daily, the world’s net-savvy millennial population looks up to Twitter to stay in touch with trends on events, express their passions, and share their opinions every day. …
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How Social Media Hashtags Have Changed Human Communications?
Social media has changed the way we communicate and do business. Global interactions through social media channels have grown in epic proportions — perhaps far more than any other communication tools or technologies. One of the most popular elements of social media communication in recent times is the ‘Hashtag’. Using hashtags has transformed the basic …
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