Influence Sales with These Remarkable Thanksgiving Digital Marketing Ideas
Digital advertising is an advanced method of marketing where a business promotes its services through websites, web applications, web advertisements, and through mobile applications. Digital marketing is a highly effective marketing tool and has the potential to attract a large number of Internet users, further converting them into customers. Promoting a brand via social media platforms such as Facebook, Twitter, YouTube, Instagram, WhatsApp, and others is exactly what we call a digital marketing campaign. Also, there are some effective tools in digital marketing, including pay-per-click, Google ads, Google Analytics, and more which are used while promoting a brand. If you are new to these terms, you can hire a PPC advertising agency to carry out your ad campaigns.
With the help of the right digital marketing campaign, a brand can reach its targeted customers within the specified time. Lead generation is the best thing that digital marketing can create for the brand. Hence, brands currently prefer hiring an online marketing agency to conduct a digital marketing campaign for their brand promotion.
Today’s marketing space is ever-changing. So, digital marketing agencies need to be always aware of different trends.
Here are the best digital marketing strategies that digital marketing agencies implement:
• Video Marketing –
Most brands consider video marketing an expensive form of marketing. But the truth is that video marketing is one of the most cost-effective and prominent digital marketing strategies out there. Visual content has always attracted viewers. With the help of video, a brand can share its product or service through a story. They can educate the viewers about their product in the most creative way. Also, viewers nowadays prefer to watch video content over image posts or written content. Using video marketing helps to gain more exposure and engagement with viewers on all digital platforms. There are a lot of creative agencies that can help you create awesome videos for your audience. This Thanksgiving, make an engaging video to wish your customers.
• Social Media Marketing –
The use of social media has doubled in the last few years. Social media platforms, including YouTube, Twitter, Facebook, Instagram, and LinkedIn, have seen incredible growth in the number of active users recently. Therefore, using social media to promote a brand is preferred among digital marketers. SEO agency in Kolkata provides unique social media marketing campaigns for brands. Social media marketing allows building awareness about the brand further to helping to generate leads. Additionally, the right social media marketing strategy helps a brand to build authenticity among potential customers. You can make some eye-catching posters for Thanksgiving and post them on your social media handles. You can do some product plug-ins while wishing your customers.
• Email Marketing –
Most business owners think that email marketing is an old-school type of promotion for a brand. However, email marketing is one of the effective marketing strategies that help to reach the target audience in a personalized way. This accessible form of digital marketing lets the brand stay in touch with potential customers easily. People check their email frequently. So, if they receive an email about a brand promotion, they will get informed about the brand and may make a purchase. This is how email marketing will create an impact while promoting a brand through a vast network. Send your customers wishes for Thanksgiving to build a more profound bonding with them.
• Mobile Application Marketing –
Mobile app users are increasing every single day. So, why not think of using mobile apps to promote a brand? Creating a functional mobile app that displays all the information related to the brand helps to attract users in the best way. User interaction and sales conversion is the main goal of mobile app marketing. Mobile app marketing allows brands to connect with some users who are not available on social media and also other users who use mobile apps frequently. Hence, this marketing builds a strong network of customers and engages with a vast network of users, further boosting sales.
”Out of Home” Marketing –
Despite being a non-digital marketing strategy, “out of home” marketing is still one of the compelling promotional strategies today. “Out of home” marketing is placing advertisements on billboards and digital boards. Such marketing is best for targeting location-based customers. Also, out-of-home advertising is viewed by people passing by easily. If a brand advertisement is viewed by a person on a billboard, that person will be eager to know about the brand and will further visit its website or social media page to know more. This cost-effective marketing strategy is worth trying. You can seek help from top outdoor advertising companies to get started.
These digital marketing strategies have proven to have the potential to engage with the target audience, generate leads, and create a positive impact on the audience.
If you have a business based in Kolkata and want to start marketing your products or services, you can reach out to a top digital marketing agency in Kolkata. It will ensure that your company’s branding is done correctly on the Internet.
Examine what will work best for your business and take necessary measures accordingly.
