How Blogger Outreach Helps a Brand to Grow Organically

Outreach marketing is all about simple consumer psychology and a renewed focus on inter-personal connections. Instead of a campaign model where advertising is directed at the customer, outreach marketing is about building relationships with your clients, through major social media influencers.

Blogger outreach or influencer marketing is an indirect way of advertising. Think of it like associating directly with the community relevant to your brand, in a targeted fashion. How can this help you?

You Build Foster Connections with Others in the Business

With blogger outreach, you exchange links with brands similar to (but not in direct competition with) your brand. So, a carpet cleaning company could exchange links with, or guest post on, a curtain cleaning company’s website. You share audiences and mutually benefit from this association.

You Tap Further into Your Outreach Circles

Through the businesses, you make good connections and your audience expands. You are no longer trying to catch the attention of those already acquainted with your brand in particular. You are now advertising in circles that are interested in your kind of product or service, who may turn into potential leads. Best of all, this happens organically as blogging is as personal and human as it gets.

You Open Yourself up to Third-Party Recommendations

There is nothing better than another brand advertising for you. No one likes a loud mouth that brags. But, if your neighbours brag for you instead, that is a more convincing strategy. And that’s what blogger outreach, in essence, can do.

Many ways of getting a third-party recommendation are to provide a free product to an influencer, who then writes a review for you. Remember to make sure that your audience knows that the opinion of the influencer is genuine and hasn’t been influenced by freebies!

You Add Value For Your Customers

Whether it’s a guest post on an influencer’s website or a link exchanged, the information that you share through blog posts should be valuable, interesting and most of all useful to your clients.

The research tells us that people prefer human interactions and connections to direct advertising. When you reach out to your audience via a blog, you shouldn’t be directly selling products to them, but trying to help them out and add value to their lives. If they begin to rely on you, they will do the purchasing themselves!

Whether you are a kitchen appliances brand blogging about recipes or a mobile company talking about the best apps out there, you need to put useful information out there.

At the end of the day, getting others to blog for you is good for your business. But that won’t work if your customers don’t get to know you. So make sure that you/your brand/your team blogs regularly too. Before you build a relationship with potential influencers, it is important to make your own presence known. Be active on their social media channels, and comment and like their posts. Once you start interacting with them, you can then pitch the idea for link exchanges or blog posts. This makes your interaction more genuine and helps build up a good reputation for your brand.