How are Blogs Created?
Are you getting minimal visibility despite managing your business’s website diligently? Do you feel your brand isn’t reaching the millions of interested customers even after online ads and social media marketing pages? Are your revenue figures and customer pool nowhere near expected regardless of all these attempts? It’s time to bank on one of the most effective tools for boosting online visibility: Blogs.
So, What are Blogs and Why Should You Need Them?
Blogs, short for weblogs, are the new-age version of presenting a bit of information, opinion, discussion, etc. on a particular subject on a webpage. They’re regularly updated, generally displayed in reversed chronological order. The informal, often conversational, approach of blogs makes them easier to connect with the target audience.
Most blogs allow direct interaction between authors and online readers. Business blogs are usually equipped with appropriate CTAs (call-to-action).
Blogs are your brand’s voice over the internet to the intended audience. A nifty blog can sway your readers with your opinion or create a new viral trend. It can make your brand an everyday name among thousands of market competitors. Regular posts of resourceful content on your blog-page get the additional boost of online visibility to the whole world at one go – organically.
That said, let’s talk about some tips and tricks to create blogs that’ll deliver long-term success for your brand online.
Steps of Creating Successful Blogs
Like any creative content, there’s lots of room for creativity and originality in a blog. However, the basic steps involved in the process are like these:
- Choose a topic: The topic of your blog must connect with your target audience while giving you a good SEO ranking. Utilise tools like Twitter, Answer the Public, Quora, BuzzSumo, Hubspot to find trends and recent industry updates for relevant topics that convert.
- Research for content: Gather facts, images, keywords, hashtags and more using tools like Google Trends, Feedly, Quora, and plain old Google Search. That will make the content relevant and high-quality.
- Decide the structure: Your blog post must have a catchy headline, good sub-heads and visually-appealing graphics to capture a reader’s attention. Play around the format as you wish, but always ensure its readability.
- Develop the body: Based on the above pointers, now develop the blog’s body. Use simple, contextual sentences with a dose of humor, if applicable. Ensure a steady flow throughout. Add a clear CTA for your readers at the end.
- Edit and proofread: Review the final content to avoid errors and optimise SEO organically.
- Publish: Post the blog online at a time of day that’s most preferable to your targeted audience.
Pro Tips
Regular inventive blog posts relevant to your business are the best opportunities for brand building and connecting with your customers. However, you might feel overwhelmed with all the effort and time required for the perfect blog post-every-time. It’s better to get professional help from reputed digital marketing companies in Kolkata.
Get in touch with a reputed digital agency in Kolkata to ace the process of creating effective blogs for building your brand-value today!
