Facebook Statistics 2022 That Shows Why Facebook is a Great Marketing Channel
Digital marketing has marked the beginning of a new era for brand marketing recently. With the ever-increasing use of social media, marketers are increasingly using platforms like Facebook, Instagram, LinkedIn, and WhatsApp for their brand’s promotion. These platforms offer substantial connectivity and engagement with active social media users. With the perfect social media strategy, marketers can attract their target audience easily. SMM or social media marketing is the need of the hour.
Facebook is a popular social media platform with the highest number of active users globally. Today, more than two million people use Facebook every day. With such a vast number of people active on Facebook, it is a perfect platform to advertise your brand. A Facebook ad is a powerful tool to promote a brand across the platform. Marketers can easily create an ad campaign on Facebook to market their brand or service. The flexible tools provided by Facebook ads help marketers to choose a suitable campaign for the promotion. This advertising helps a brand reach out to a vast audience and build brand awareness. If your business is based in Kolkata, you can contact a renowned social media marketing agency in Kolkata to carry out effective ad campaigns for your business.
Advertising can be a very tedious task, especially for beginners. So, knowing what works best can help marketers focus on the right channels. Marketers need to be aware of the Facebook Ad statistics while running a Facebook advertisement campaign.
To Execute a Perfect Facebook Marketing Strategy, Marketers Need to know about the Following Facebook Statistics
Usage Statistics – In spite of the presence of Instagram and other trending social media platforms, Facebook is still preferred by most. An average person spends 35 minutes on Facebook daily. With 2.89 billion active users, 70% of active users check their Facebook feeds daily. Also, 49% of them check the feed several times a day. Additionally, two-thirds of adult Facebook users prefer to watch the news on Facebook. These numbers indicate the significance of Facebook for brand promotion. By studying usage statistics, marketers can understand the behavior of users while using Facebook.
Demographic Statistics – Today, Facebook is used by people of nearly all age groups. However, people in the age group of 25 to 34 years use Facebook the most. People over 45 years use Facebook making up to one-third of the total number of Facebook users. Marketers can build their Facebook ad campaign strategy by studying and analyzing the Demographics statistics of Facebook. In short, marketers can target specific audiences for their brand promotion through Demographics statistics.
Advertisement Statistics – Facebook is preferred as the most potential platform for paid advertising among marketers. Currently, there are over 10 million active advertisers on Facebook. The click-through rate is excellent on Facebook after Instagram. Also, in-stream videos and marketplace ads are the popular types of non-feed ad placement on Facebook. Advertisement statistics are helpful in strategizing ad placement on Facebook for marketers. There are many renowned agencies providing digital marketing services in Kolkata. You can choose one from those and contact them to efficiently build your brand image.
Engagement Statistics – In spite of the unrealistic algorithm of Facebook, marketers tend to place their promotional ads on Facebook. Facebook users choose to watch content from their friend lists and the people they follow. To make users watch the ad, it is crucial to create the ad with images or video, which further makes it interactive. With the help of engagement statistics, marketers can create an ad that is engaging with the users.
Feature Statistics – Videos hold the most prominent place on Facebook. Ads that are displayed in the form of videos and images are viewed mostly by active users. Stories and reels are watched by more than 50% of the total active users. The live content is also viewed by users nowadays. Facebook Messenger is also an important feature of Facebook, which is preferred by marketers for ad placement. After analyzing feature statistics, marketers find it insightful to place their brand promotion ads on the platform.
These statistics are prominent proof that social media marketing is very effective. Facebook advertising agency in Kolkata can plan a good strategy for brand promotion. If you are new to marketing and lost, you can contact a Facebook advertising agency in Kolkata to start your marketing journey.
As per the current digital marketing trends, Facebook is another high-priority social media platform for marketing a brand. Based on the Facebook statistics discussed in this article, marketers can plan and execute a quintessential marketing strategy for a brand. You can employ paid advertising if you are not sure where to start. Examine all the options and choose one that best suits your business.
