Easy Facebook Marketing Tips for 2019

With over 2 billion active users,Facebook is undoubtedly the largest social media platform now extensively used by businesses across the globe to market their product and services. Targeting the right kind of customer through Facebook requires investment both in terms of money and time. So it’s critical to make sure you get the maximum returns.

Here are some Facebook marketing tips to help you with this.

Use Videos

The scope of video ads is far wider and deeper than image-based ads. They are more engaging than normal ads, which customers often tend to skip.

Pro tip: Use a customer testimonial or product demonstration video to capture the imagination of your customer.

Concentrate Only On the News feed

While placing your ads, bypass the “automatic placement” option given by Facebook and instead go for the customized option and opt for only the news feed section. Ads placed in the news feed perform better for both desktop and mobile customers.

Use Facebook Pixel

Install Facebook Pixel on your website which will allow you to track the actions people take on your website. This will help you to adjust your marketing strategy accordingly.

Post Meaningful and Balanced Content

Content still rules the roost when it comes to advertising and it’s important you create content for users which is not boring. Balance out your content and divide them between original content, promotional material and informational content. You can experiment with the ratio and see which combination works best for your brand.

Use User-Generated Content

While promoting your brand, it’s not necessary to post self-created content. You can sometimes post content uploaded by customers or your visitors. You can ask your visitors to post photos with your product or services which you can then share on your official Facebook page. Since humans, in general, love recognition, it will help to create a pool of loyal customers and also save your time and promote your brand’s loyalty.

Facebook marketing is ever-evolving and it can be hard to keep up with the changes. The trick is to stay updated with the platform features and use it to your advantage from time to time. Or, you could delegate this task to a digital agency in Kolkata like ours who have the expertise and resources to help your business shine on social media.