Conversion Driven Mobile Landing Page May Relieve Your SEO Pain

It is common knowledge that a landing page on the website is used for advertising campaigns. The main goal of creating a landing page is to advertise on online marketing channels like email marketing, display marketing, or search engine optimization (SEO) to generate leads.  Likewise, mobile landing pages play important roles when it comes to SEO. Having a great mobile landing page is always an added advantage. Mobile optimized contents or images decrease bounce rates up to 10.7% and they can decrease further with continued optimization.

Why Mobile Landing Page?

Smartphone use is very common these days; as all the global information is just a click away. According to recent reports from Google, more Google searches are done on mobile devices than on computers, having a mobile-optimized landing page can higher the success rates of SEO and increase mobile conversions up to 5% and above. So, mobile-optimized landing page is very important when it comes to SEO and can drive a higher conversion rate. This is why every company is choosing SEO and focusing on mobile-optimization, including SEO companies in Kolkata.

How Conversion Is Driven From Mobile Landing Page?

The purposes of landing pages vary. When the desired goal is met, conversion happens. A landing page can be used for lead generation, making a purchase, downloading a catalogue and so on. The conversion process includes visiting a landing page, subscription, registration, signing up for a newsletter, or generating a phone call.  A mobile-optimized landing page gives the privilege of an immediate call to action whereas; in the case of the desktop website, the process becomes longer. A quick call to action options in smartphones cuts down the prolonged SEO pain.

Important Points for Mobile Landing Page

The conversion rate of a mobile landing page depends on certain important factors.

• AMP (Accelerated Mobile Page) a collaborated product of Google and Twitter simplifies the HTML. So it gives you a fast and lightweight mobile web experience.
• The mobile-optimized landing page should load easily and quickly.
• The placement of content plays a vital role in conversion. One should place the read more/ form fill up/ download now/ enquire now/ call now options (clickable) carefully, as per the page motto, preferably maintaining middle alignment and avoiding unwanted pop-ups.
• The font size used for content should be easily readable so that the user can read the content without zooming.
• If the content is in an infographic it helps in making quicker and clearer decisions.
• The content should have proper continuation so that the reader does not get confused and the interest is maintained throughout the reading process.
• The landing page should not be text-heavy as too much text might lessen the interest and discourage the reader mid-way.
• Scrolling time should be less. If the reader needs to scroll too much to reach the main objective of the content; he or she might simply leave.

We, as one of the leading SEO Companies in Kolkata, got these facts through real-time experience while working for our client Mr. Aggarwal where we saw how a mobile landing page hyped the conversion rate by 20% organically. It is beneficial for all kinds of industries like Educational Sectors, Tours & Travel Sectors, Real Estates, and guarantee a lot more and greater success for the e-commerce sectors driving conversion rate Q3 in the year 2017 & 2018.