Expert Certified SEO Trends To Follow In 2022
SEO is a lot like Google Algorithm – unpredictable. One cannot just sit and predict SEO trends without proper study and industry evaluation. For this reason, every year the SEO services in Kolkata create a research-backed checklist for SEO trends. Even though it is already a few months down in 2022, the SEO trends are still evolving. Therefore, SEO professionals can derive benefits from knowing the 2022 SEO fundamentals.
AI Is The New Giant
The world has already seen and interacted with AI software, thanks to the rise of e-commerce websites. Now, the experts predict that AI will play a big role in search engine optimization as well. With the introduction of the Google Algorithm RankBrain, AI will play a significant role in SEO ranking. Due to this reason, any top SEO company in Kolkata keeps an eye on the evolving status of AI. Those who are wondering about the AI SEO strategy need to know that Google has not shared a lot about RankBrain yet. But it is clear that now click-through and time spent on websites will play big roles in website ranking. For this reason, it is time to take SEO very seriously.
Long Content Is The New King
Content is no doubt the king. However, in 2022, the king will go through a little revamping. In 2022, long articles and blog posts are all set to take over the market. Gone are the days of 300 words articles. Now, to rank high, companies need to publish long content. Long articles and blog posts get more views now. Therefore, to keep readers engaged, and to optimize content, 3000 plus word articles and blog posts are getting higher priorities.
EAT It Up
Website ranking success depends on content quality. In 2022, Google has put more emphasis on this. Expertise, authoritativeness, and trustworthiness (EAT) are essential for SEO purposes. Contents that lack these qualities will find it difficult to rank. For this reason, companies need to get in touch with a reputed SEO agency in Kolkata for quality content. SEO agencies are experts in SEO content writing. Therefore, they will be able to publish content following Google’s EAT law.
Rise of Video
With the rise of vlogging, now, video content gets high priority in the SEO industry. People prefer videos over blogs or websites. Therefore, the 2022 SEO strategy should include videos. Optimized videos can bring a plethora of potential clients and profit. YouTube has become an essential part of everyday life. From recipes to tutorials, everything is available on this platform. Both Instagram and Facebook are giving high priority to videos. Therefore, to rank high, SEO needs video content.
Use of Index Now
The search engine uses IndexNow to find new content. This engine runs on the push method. Therefore, the SEO strategies created by any top SEO company in Kolkata should include IndexNow for a higher search engine ranking.
Lastly, content structure plays a key role in SEO. Therefore, content writers should follow the search engine-certified content structure for better optimization. High-quality writing with a direct approach ranks higher on Google.
