The Digital Marketing Scenario in Kolkata
For decades, Kolkata had been attributed as a dying city with no scopes for business. But the past few years had seen a sudden boom in the industrial culture of Kolkata, with the opening of multiple start-ups and regional offices of big brands. Digital presence being an essential part of any business nowadays, many agencies have also emerged to provide digital marketing services in Kolkata.
These are few types of B2C brands that are operating in and from Kolkata.
Healthcare Sector
Kolkata, being the capital of a state with a population of almost 8 crores, is a hub for healthcare business. There are many hospitals and nursing homes providing healthcare in Kolkata and nearby areas. This sector requires regular digital marketing services to stay connected with their clients.
E-Commerce Sector
All the big players of the e-commerce sector in Indian market operate in Kolkata. Though their digital marketing activities are scattered through out the country, they often take the services of local agencies, especially for Bengali creative and SEO.
Real-estate sector
Kolkata being one of the rapidly developing cities in India, the real estate sector is a booming industry in this city of joy. On going real estate projects can be seen around the city. For an uninterrupted and effective communication with their potential buyers, real-estate developers depend on digital marketing agencies.
FMCG Sector
The FMCG sector is one of the largest consumer based sector of the country and West Bengal has a plenty of share in it. The FMCG brands that are operating in and from Kolkata depend on digital marketing agencies to reach out to their customers.
Hospitality Sector
The hospitality sector in Kolkata is growing with the popularization of the tourist spots in West Bengal. Besides, in the last few years, the number of cafes and restaurants had rapidly increased in Kolkata. Digital marketing being one of the key components of communication for hospitality industry, this sector is in need of good digital marketing agency in Kolkata.
Education sector
With so many private institutes offering education in Kolkata and nearby places, a good digital marketing company in Kolkata can help them to stay ahead of their competition.
Apart from these sectors, there are many other B2B & B2C businesses that are operating in Kolkata.
To serve this growing market, many digital marketing agencies are operating. Some of them are the digital wings of age old traditional advertising agencies. Some of them are start-ups formed within last five years.
Blueantz is one of the best digital marketing agencies in Kolkata, with decade-long experience in handling clients from the healthcare, hospitality, FMCG, real estate, education, e-commerce, fashion, electronics and many other sectors. Their team comprises experienced advertising professionals and young fresh talents. Regarded by many as the best digital marketing agency in Kolkata, they always pay individual attention to their clients and are always available for them. Their creativity is backed up by strategy. Apart from digital marketing services, they also provide mainline advertising services like TVC, OOH and print ads.
