How Social Interaction Has Changed with Technology.
We’re the global denizens of an information era. New and evolving innovations in social media, digital marketing, and numerous online apps are expanding horizons on personal, professional and business communications every day. We’re literally carrying the world in our pockets to interact with friends, family or business associates without a hint of the old barriers of time and distance.
Ever wonder how these seamless engagements are actually impacting the scope of our social, interpersonal and commercial interactions?
Positive Impacts of Technology on Human Interactions
Social media channels for personal communications: Enjoy a constantly connected network of friends through Facebook, stay in touch with closed ones through various instant messengers, share your latest explorations in Instagram or post your stories in Pinterest – all these are social media channels to help you bridge any gap of personal communication with the world, 24X7.
Improved professional communications: Whether you are looking for your next job in LinkedIn, posting your insights through blogs, Twitter or YouTube channels, learning new courses through e-learning sites, or simply enjoying the monetary and social benefits of numerous feeds and backlinks to your digital contents on social media channels – the internet and continuous data accessibility have made it much easier and more effective than any conventional modes of pre-digitalisation era.
Upgraded business communications: Technological advances have upgraded business communications just as globally. With the boons of digital marketing along with social media marketing and online advertising, businesses all over the world have been able to reach audiences beyond boundaries. They’re capturing new clients over physical constraints with unimaginable speed, accuracy, and effectiveness than ever before.
The digital world full of contents like images, stories, and videos laced with creativity makes brand building activities simple yet powerful for businesses irrespective of their size, scale and service industries. Whether you want to capitalize on the powers of email marketing, target specific customer niches through apps and websites, engage employees across locations through audio-video conferences or want to grow your client pool by creative digital storytelling – the scope of growth for your business today is limited by your imagination only. If you lack the time or resources to leverage technology for your business, hiring a digital marketing agency in Kolkata like BlueAntz Digital can be a solution for you.
Negative Impacts of Technology on Human Interactions
Unfortunately, amidst all these glorious progress in the communication fields, there lurk some negative aspects as well.
Decreasing In-Person Interactions: The digital world is curbing so much space in our lives today that many of us are spending more time with smart devices than with friends and families daily. Video chats, instant messengers and several apps on other such platforms are overshadowing the need for in-person human interactions on an alarming scale. Applications of Big Data, ERP, AI, IoT, and such others are moving mountains and also pushing humans more and more towards isolation, depression and lessening sense of general wellbeing every day.
Risks in Business Interactions: Technical innovations have become the driving force of a plethora of business strategies and automation services such as chatbots etc. to help them scale new heights. At the same time, this trend has increased risks of various cyber-crimes, minimal people engagements through unemployment and ever-growing dependency on complicated technical frameworks globally.
If you want to reap maximum benefits from your communications at professional as well as business fronts through digital marketing and advertising, it’s always recommended to hire expert help from the best digital marketing agencies in Kolkata.
