The Rise of Social Media Trends in 2018

With the advancement of technology, the world of digital marketing continues to rise so do the social media trends. The generation belonging to 2018 is very social, mostly across the digital media, so it is easier to influence more audiences with the rising social media trends and get a better impression upon your line of business. You can follow the following trends and help your business reach a greater social media audience.

Connect your brand with your customer.

Brands have never been so close to their customer as they are today. Today they have the liberty to mention brands in their social media posts. They are even happier when they get a fast response from the other end; it makes them feel they are directly related to the company. So, if you manage a brand or a web marketing agency in Kolkata handling such clients, it is of absolute importance to make the way where your audience can reach you directly.

Chatbots are of great help.

As we just discovered, instant replies are essential to tap more audience and keep them with you. For an organization that receives hundreds of thousands of messages and service requests every day, chatbots are the solution they require. Keeping pace with the concept of customized service, companies are more interested in engaging chatbots with the desired customization. It will help them make the audience feel personally connected to the brand and will increase brand loyalty.

Strong audio-visual content will rule the platform.

Audio-visual marketing is gaining popularity like never before. It is said that with 2020 audio-visual content will generate almost 80% of the entire digital traffic. So, it is utterly important to create such content and have that emotional string attached to your audience.

Live video and user content are a thing to keep in mind.

Live video and real-time user reviews gained popularity last year and will keep seeking more attention in the current year. Interesting is with the trend rising the competition is rising as well. Companies are coming up with more creative ideas and original content worthy enough for the audience to hook.

The year 2018 has already started, so, roll up your sleeves, sit with your digital marketing agency in Kolkata, strategies an effective social media plan and take your brand to greater heights of success.