9 Questions You Should Ask A Digital Marketing Company in Kolkata Before Hiring
The digital marketing scenario is constantly changing. With new tools, features, algorithms and techniques coming into the market almost on a daily basis, it is now more than important for business owners to keep up with the pace. It goes without saying that an additional pair of brains will be needed to formulate your marketing strategy, analyze your data, interpret it and provide you with the desired result. Yes, you got it right! We are talking about hiring a digital marketing agency for your business.
Digital marketing companies in Kolkata are in abundance. You just need to choose the right one.
The most important point to keep in mind while hiring a Digital Marketing Agency in Kolkata
The requirements of every business are different due to its unique nature.
But ask a digital advertising agency in Kolkata how to solve your business challenges, they will probably say that you need to run more ads.
Ask a social media marketing agency in Kolkata, they may tell you that social media is the best-suited channel for you.
Ask a content marketing company in Kolkata, they might say that content is the solution.
Agencies will try to sell you the services they can do the best.
If you are really looking to hire a digital marketing agency, you need to hire an agency that can give you the right kind of return on your investments by applying the right strategy to the right objective.
Questions you need to Ask a Prospective Digital Marketing Agency in Kolkata
1. Could you please Describe the Process by which your Agency can accomplish my Marketing Objectives?
You would surely want to know how the digital marketing company in Kolkata you are narrowing down upon will help you achieve your goals. But it may not be enough to ask only how. Instead, you could ask the process by which they plan to accomplish your marketing goals.
The agency may answer back that they will come up with and implement a full-proof marketing strategy. Asking about the in-depth process will definitely give you more insights into the details of the strategy.
An agency that cannot communicate the processes they follow for individual digital fields including tools they use, review meeting protocols, and the tools being used, you may need to reconsider your choice.
2. What Digital Marketing Services do you Specialize in?
Although you may initially seek a digital marketing company in Kolkata for a specific medium like SEO or paid, in the long run you would definitely need a full-service digital marketing agency that can actually help your brand grow.
Digital marketing is not one medium game. It gives the best result when multiple media like search, social, influencer marketing, paid, email, content, remarketing, marketplace and other channels work in sync. You can try working with different agencies, but it will take a lot of time and effort to sync the efforts in different media and the cost will go up as well.
3. How Big is your Agency?
It may seem that it is a very common question to ask, but you need to ask this question to get an in-depth idea about the organization, if they have freelancers or part-timers working with them, the number of employees they have, number of people working in individual departments and so on
.The size of the digital marketing firm in Kolkata you will choose will also depend on your business size and spending capability.
Bluant Digital, the digital wing of Blueantz Advertising, is a renowned digital advertising agency in Kolkata which has account managers having diverse industry-experience and knowledge of digital.
4. Do you have any Former Clients you have Worked with in the Same Industry?
It is always good to choose a digital marketing service company in Kolkata having experience pertaining to the same industry you are in. It will be much easier for them then to understand your business, set the goals and execute campaigns as they already know about your target market and target audience.
5. How did you grow your own Agency? Which Digital Strategies did you Use?
Take a moment to ask the digital agency you choose to ask them about their marketing goals and the strategies through which they have achieved those. What can be better than partnering with a digital agency that has demonstrated results for themselves.
6. How would track the results of the marketing campaigns that you are recommending for my brand?
Data and tracking are the two most important things for your digital campaigns.
While narrowing down upon the best digital marketing agency in Kolkata for your business, you need to ask what are metrics or KPIs they track, what analytics tools they use, how often will they share the progress report with you.
7. What are the costs Involved?
It is good to be clear about the budgets and costs involved in the very beginning. You also need to know the returns on your marketing investment. Be clear about the scope of work that will involve the deliverables, the contract duration, if any other legalities are involved.
8. Who will handle my Account?
Although it seems like a very basic question to ask, it is crucial to ask. It is always an added advantage if the person who will be handling your account has diverse experience in all digital marketing fields and also experience specific to your industry. That person will be able to direct the project then in the right direction.
9. When will I see Results?
The most crucial question to ask the digital marketing agency you finally choose. They should be able to tell you by what time you will be able to see traffic, the tentative timeline by which you will be getting organic leads so on and so forth.
All the best in choosing a top digital marketing agency in Kolkata for your business. Never hesitate to ask questions. Remember, the more you ask, the more clarity you get about everything crucial to your business.
