7 Tips to Choose The Best SEO Company in Kolkata for Your Business
Choosing the right SEO agency for your business can be a difficult task. With something as valuable as your web presence at stake, you for sure would not like to take a chance. Choosing the right SEO partner can help any business increase their conversions or sales and decrease the advertising budget the entire thing while creating a great experience for the users.
Today, there are many SEO companies in Kolkata. Each of them has its own strong point.
That should leave you with the question, which SEO agency in Kolkata is the best for your business?
Before finalizing the deal with a new SEO service company in Kolkata, here are 7 tips every company owner should consider.
1. Be Specific about your Goals and find the best SEO company in Kolkata that can meet them –
Even before you start looking for a top SEO company in Kolkata, you need to be clear about your SEO goals.
Are you looking to boost your sales by ranking for certain keywords? Does your website have a high bounce rate and you are struggling to reduce your website’s bounce rate? Are you looking to improve your website’s visibility in the search engine for certain keywords? Are you trying to increase your conversion rate?
Whichever SEO firm you finally choose, you need to make sure what type of results you are looking for in the very beginning.
Also, keep in mind that you need to choose an agency that will tell you if the goal you have set for yourself is relevant to your business and that it is achievable.
2. Check the Services provided and the Specialities of the SEO agency that you narrow down –
You need to keep in mind that different SEO agencies are specialized in providing different kinds of SEO services, in different industries and company sizes. You need to choose the agency that will be the best suited for the specific goals that you have defined in the first place.
There are SEO agencies in the market that can provide excellent SEO-optimized content, there are agencies that provide excellent link-building service, some agencies are experts in Conversion Rate Optimization ( CRO ) so on and so forth.
You need to choose the best SEO service provider in Kolkata who has the expertise to help you achieve your goals.
3. Choose an SEO company that sets clearly-defined KPIs –
Now that you have clearly defined SEO goals and few shortlisted SEO companies in Kolkata, it’s time that you make sure the company you finally choose has a clearly defined method of tracking the KPIs. You surely want to get ranked for your targeted keywords, but the end goal should be clearly defined.
Your SEO KPIs might include:
- Keyword Rankings
- Organic Session Duration
- Page Loading Time
- Conversion Rate
- Bounce Rate
4. Do not go by Google Search for “best SEO service company in Kolkata”, instead check Case studies, testimonials. Go by Word of Mouth –
The best SEO agencies in Kolkata have a long-term customer base and their customers tend to refer to them in their known circle if they are satisfied with the services. That is why it is recommended not to choose an agency based on how well they are ranking on Search Engine Results Pages.
Also, take a closer look at what kind of work they have done for their customers, what results in they have delivered. Go through their portfolio and case studies to get details of their work. This way, you can have a fair idea of what kind of results their clients have received. You will also get to know how they integrate other channels like PPC, Social media, website UI and UX alongside their SEO efforts.
5. Check the Social Media Handles and the Blogs of the SEO agency you choose –
You would also need to take some time to visit the social media profiles of the SEO agencies in Kolkata you narrowed down upon. Go through their blog posts to have an understanding of the depth and quality of their content. You could also subscribe to their monthly newsletter and have an understanding of their knowledge, see if they are updated with recent trends etc.
6. Do thorough research about the SEO company and their work ethics –
After completing the first 5 steps, you must have narrowed down the best SEO service providers in Kolkata. Your job is not over yet. You need to do thorough research about the company, the leadership team and their work ethics. You would also need to take a look at the individual SEO team members they have. LinkedIn can prove to be a really helpful channel to gather this information. You can go through the individual profile of the SEO team members and see what kind of experience they have, which are the industries they have worked for etc.
Also keep in mind that the different SEO companies are structured differently. At Bluant Digital, we assign an SEO specialist for each client having specific industry experience.
7. Schedule a consultation and be clear about the fees before finally going for a contract with the best SEO agency in Kolkata for your business needs –
Before signing the contract with the SEO agency you have finalized, it’s important that you schedule a meeting with their SEO team or interact with the person who will be working on your project.
Some SEO agencies in Kolkata offer a free website audit. This can be of real help if you do not have access to premium tools or you have not done thorough research and listed down the improvement pointers.
