5 Reasons Why Brands Should Hire Agencies with Regional Language Expertise

A study conducted earlier this year illustrates an important shift in the digital marketing landscape. Digital users are fast moving towards the consumption of regional language content; in fact, 75% of internet users will be regional language users by 2021, according to the same study.

Any brand that wants to stick around and grow, knows that it has to adapt its own strategy with evolving trends. So if you want to make the most of the changing environment, it can be a great idea to bring on board a marketing agency that understands the importance of regional content marketing. Here are five reasons why.

1. Dialect marketing is the best form of direct marketing

The biggest differentiator of regional content marketing is that, unlike English marketing, it speaks to a unique context and culture. Rather than a one-size-fits-all strategy, regional language content can make digital users feel special and unique — after all, that content would have been specially produced or curated for them. That builds trust and improves engagement when compared to English or Hindi. And remember, regional language marketing is more than just translating content into another language. Make sure your digital marketing agency brings an understanding of local culture and dynamics as well.

2. India is fast becoming a mobile-first nation

What does mobile-first mean for a brand? When it comes to India, this actually means an exponential growth in a potential customer base. With smartphones and 4G and 3G internet connections becoming increasingly accessible even in small towns and cities, the scope for expanding your clientele is huge. And regional language content is what will attract most of these new potential customers.

3. Regional content marketing can strengthen your conversion funnel

India may not have a national language, but that very fact adds an enormous opportunity for a brand to improve awareness, engagement and conversion. What’s more, a large proportion in the growth of regional content can be attributed to young internet users — those in the age group of 25 to 34, as per the study mentioned earlier. The increase in personalization that is experienced by regional language users makes it more likely for them to consider your service or product more seriously.

4. Social media marketing will benefit from a regional twist as well

Make sure the digital marketing agency you work with taps into the power of regional language social media, too. Facebook, in fact, accounts for the highest use of regional content when compared to other social media platforms. Another brand that has seen vast improvements in its sales is Coca-Cola. Their deliberate use of multiple regional languages across their social media profiles has helped them attract a lot more followers. And of course, a good proportion of those followers are also customers.

5. Regional language content improves organic engagement

On Google, users can opt for their language preferences. What this means for brands that incorporate regional content is simple, yet powerful — an increase in search engine rankings. Marketing gurus who know their stuff will tell you – branding is all about creating connections. And speaking to someone in a language they know well speaks to their hearts, instead of their minds. Your brand will have a higher recall value, and regional content can even be a more effective way to increase sales than traditional discounts or offers.

So the best way ahead is to find a digital marketing agency that specializes in regional language content as well as marketing — one that can optimize your content across social media, search engines, websites and all other forms of digital marketing.